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Title
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How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going
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Author
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Language
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English
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Source (journal)
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Journal of business ethics. - Dordrecht, 1982, currens
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Publication
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Dordrecht
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2014
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ISSN
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0167-4544
[print]
1573-0697
[online]
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DOI
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10.1007/S10551-013-1856-2
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Volume/pages
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124
:2
(2014)
, p. 243-257
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ISI
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000342491500005
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Full text (Publisher's DOI)
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Full text (publisher's version - intranet only)
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