Marketing communications

Publication

Title				Marketing communications

Author				De Pelsmacker, Patrick Geuens, Maggie Van Den Bergh, J.

Language				English

Publication				London : Pearson Education , 2013

ISBN				978-0-273-71722-5

Volume/pages				1000 p.

Edition				5 ed.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				MA1 Book as author

Subject				Economics Mass communications

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

09.01.2014

Last edited

07.10.2022

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