Title
Marketing communications
Author
Faculty/Department
Faculty of Applied Economics
Publication type
book
Publication
London :Pearson Education, [*]
Subject
Economics
Mass communications
Volume/pages
1000 p.,
ISBN
978-0-273-71722-5
vabb
c:vabb:373282
Edition
5 ed.
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle