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Title
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Health versus appearance focus in one- versus two- sided messages discouraging sun tanning
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Author
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Language
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English
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Source (book)
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Advances in advertising research ; 4 : The changing roles of advertising / Rosengren, S. [edit.]; e.a.
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Publication
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S.l.
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Springer Gabler
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2013
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ISBN
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9783658023645
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Volume/pages
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p. 203-212
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