Publication
Title
Health versus appearance focus in one- versus two- sided messages discouraging sun tanning
Author
Language
English
Source (book)
Advances in advertising research ; 4 : The changing roles of advertising / Rosengren, S. [edit.]; e.a.
Publication
S.l. : Springer Gabler, 2013
ISBN
9783658023645
Volume/pages
p. 203-212
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 09.01.2014
Last edited 11.12.2015
To cite this reference