Title
Developing different types of anticipated experience positioning for electric cars Developing different types of anticipated experience positioning for electric cars
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
S.l. :Springer Gabler, [*]
Subject
Economics
Mass communications
Source (book)
Advances in advertising research ; 4 : The changing roles of advertising / Rosengren, S. [edit.]
ISBN - Hoofdstuk
9783658023645
vabb
c:vabb:373285
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle