|
Title
|
|
|
|
An examination of the current usage of probability markers in print advertising : a content analysis
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Advances in advertising research ; 4 : The changing roles of advertising / Rosengren, S. [edit.]; e.a.
| |
|
Publication
|
|
|
|
S.l.
:
Springer Gabler
,
2013
| |
|
ISBN
|
|
|
|
9783658023645
| |
|
Volume/pages
|
|
|
|
p. 299-312
| |
|