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Title
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How cultural characteristics moderate consumer responses to positive and negative feelings advertisements
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Author
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Language
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English
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Source (book)
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Advertising : types of methods, perceptions and impact on consumer behavior / Barreau, L. [edit.]
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Publication
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New York, N.Y.
:
Nova Publishers
,
2014
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ISBN
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978-1629486123
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Volume/pages
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p. 113-132
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