Title
How cultural characteristics moderate consumer responses to positive and negative feelings advertisements How cultural characteristics moderate consumer responses to positive and negative feelings advertisements
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
New York, N.Y. :Nova Publishers, [*]
Subject
Economics
Mass communications
Source (book)
Advertising : types of methods, perceptions and impact on consumer behavior / Barreau, L. [edit.]
ISBN - Hoofdstuk
978-1629486123
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle