Publication
Title
How cultural characteristics moderate consumer responses to positive and negative feelings advertisements
Author
Language
English
Source (book)
Advertising : types of methods, perceptions and impact on consumer behavior / Barreau, L. [edit.]
Publication
New York, N.Y. : Nova Publishers, 2014
ISBN
978-1629486123
Volume/pages
p. 113-132
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 10.01.2014
Last edited 11.12.2015
To cite this reference