Publication
Title
Individualism vs. collectivism as a moderator of the influence of probability markers on persuasiveness of advertising appeals for private and shared services
Author
Language
English
Source (book)
Proceedings of the 10th Icoria Conference, Stockholm
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
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