Title
Individualism vs. collectivism as a moderator of the influence of probability markers on persuasiveness of advertising appeals for private and shared services Individualism vs. collectivism as a moderator of the influence of probability markers on persuasiveness of advertising appeals for private and shared services
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the 10th Icoria Conference, Stockholm
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle