Publication
Title
Different types of electric car extensions for existing car brands : impact on brand personality, extension evaluation and parent brand feedback
Author
Language
English
Source (book)
Proceedings of the 10th Icoria Conference, Stockholm
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 10.01.2014
Last edited 11.01.2014
To cite this reference