Title
Can't see the forest for the trees? Media multitasking leads to local perceptual processing and concrete construals in subsequent tasks
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the European Conference of the Association for Consumer Research, Barcelona
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle