Regulatory congruence effects in two-sided advertising

Publication

Title				Regulatory congruence effects in two-sided advertising

Author				Cornelis, Erlinde Cauberghe, Verolien De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 2013 Association for Consumer Research Conference, Chicago, Ill.

Publication				2013

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics Mass communications

Affiliation				Publications with a UAntwerp address

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Creation

10.01.2014

Last edited

07.10.2022

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