Publication
Title
Regulatory congruence effects in two-sided advertising
Author
Language
English
Source (book)
Proceedings of the 2013 Association for Consumer Research Conference, Chicago, Ill.
Publication
2013
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 10.01.2014
Last edited 11.01.2014
To cite this reference