Title
Regulatory congruence effects in two-sided advertisingRegulatory congruence effects in two-sided advertising
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Proceedings of the 2013 Association for Consumer Research Conference, Chicago, Ill.
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle