In-game advertising in context : the impact of social setting and brand type on the processing of in-game advertising

Publication

Title				In-game advertising in context : the impact of social setting and brand type on the processing of in-game advertising

Author				Herrewijn, Laura Poels, Karolien

Language				English

Source (book)				DiGRA 2013, August 26-29, Atlanta, Georgia

Publication				2013

UAntwerpen

Faculty/Department				Faculty of Social Sciences. Communication Sciences

Research group				Media, ICT and interpersonal relations in Organisations and Society (MIOS)

Publication type				P3 Proceeding

Subject				Mass communications

Affiliation				Publications with a UAntwerp address

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31.01.2014

Last edited

17.06.2024

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