Publication
Title
Of discourses, stakeholders and advocacy coalitions in media policy : tracing negotiations towards the new management contract of Flemish public broadcaster VRT
Author
Abstract
Taking the run-up to the 20122016 management contract between Flemish public service broadcaster VRT and the Flemish government as a case study, this article analyses the role of the digital technology argument in debates and negotiations regarding the position of public service broadcasting (PSB) in the era of media convergence. It discusses the outcome of the 2011 contract negotiations as the result of the relative position and impact of different actors by means of a stakeholder analysis and advocacy coalition framework. Results suggest, first, that beneath surface discussions about PSB and new media are economic arguments and logics. They show, second, that two advocacy coalitions can be identified and that the negotiations outcome reflects a rupture of ties in the advocacy coalition between right-wing political parties and private media companies, favouring a market failure perspective, to the benefit of the advocacy coalition promoting the social responsibility perspective, reflected in the eventual 20122016 management contract.
Language
English
Source (journal)
European journal of communication. - London, 1986, currens
Publication
London : 2014
ISSN
0267-3231 [print]
1460-3705 [online]
Volume/pages
29:1(2014), p. 83-99
ISI
000330848400006
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 13.03.2014
Last edited 11.08.2017
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