Publication
Title
Children's attitudinal and behavioral response to advergaming : product involvement, brand attitude and persuasion knowledge
Author
Language
English
Source (book)
ICA 2014 Conference Commuciation and the Good Life, Seattle, USA, April 22-26, 2014
Publication
2014
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 04.04.2014
Last edited 28.06.2016
To cite this reference