Title
Children's attitudinal and behavioral response to advergaming : product involvement, brand attitude and persuasion knowledge Children's attitudinal and behavioral response to advergaming : product involvement, brand attitude and persuasion knowledge
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Faculty of Social Sciences. Sociology
Publication type
conferenceObject
Publication
[*]
Subject
Sociology
Source (book)
ICA 2014 Conference Commuciation and the Good Life, Seattle, USA, April 22-26, 2014
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle