Publication
Title
Children and advergames : the role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intention of children
Author
Language
English
Source (book)
Child and Teen Consumption Conference, the University of Edinburgh Business School, Ediburgh, Scotland, April 9-11, 2014
Publication
2014
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 04.04.2014
Last edited 23.12.2015
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