Title
Children and advergames : the role of product involvement, brand attitude and persuasion knowledge in brand attitudes changes and purchase intention of children
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Faculty of Social Sciences. Sociology
Publication type
conferenceObject
Publication
[*]
Subject
Sociology
Source (book)
Child and Teen Consumption Conference, the University of Edinburgh Business School, Ediburgh, Scotland, April 9-11, 2014
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle