Publication
Title
#universitycrisis: the impact of social media type, source, and information on student responses toward a university crisis
Author
Abstract
Universities have every reason to avoid damaging their reputations through mismanaged crises. Moreover, universities have the moral duty to protect their students from harm by effective communication in a time of crisis. Social media have evolved into the fastest and most direct means to communicate with student populations. In this study, we experimentally tested the use of Twitter and Facebook as crisis communication media at a university. We further observed the effects of the communication source (university or dean) and the crisis information (instructing or adapting) on secondary communication by the students (e.g., sharing the message and leaving a reaction). The role of the dean as an information source seemed to incite action by students. We also found some counterintuitive effects, particularly with regard to the type of crisis information communicated on Facebook or Twitter, by the dean or the university.
Language
English
Source (journal)
Social science computer review. - Durham, N.C.
Publication
Durham, N.C. : 2014
ISSN
0894-4393
Volume/pages
32:5(2014), p. 647-661
ISI
000342807900006
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
[E?say:metaLocaldata.cgzprojectinf]
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 04.04.2014
Last edited 01.08.2017
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