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Title
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Developing different types of anticipated experience positioning for electric cars
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Author
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Language
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English
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Source (journal)
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Journal of brand management. - Londen
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Publication
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Londen
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2014
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ISSN
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1350-231X
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DOI
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10.1057/BM.2014.2
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Volume/pages
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21
:3
(2014)
, p. 216-235
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Full text (Publisher's DOI)
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Full text (publisher's version - intranet only)
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