Title
Developing different types of anticipated experience positioning for electric cars Developing different types of anticipated experience positioning for electric cars
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Design Sciences
Publication type
article
Publication
Londen ,
Subject
Economics
Source (journal)
Journal of brand management. - Londen
Volume/pages
21(2014) :3 , p. 216-235
ISSN
1350-231X
vabb
c:vabb:379495
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
E-info
https://repository.uantwerpen.be/docman/iruaauth/7a5f7c/3869736.pdf
Handle