Publication
Title
Cross-cultural experiments on the effectiveness of advertising adaptation
Author
Language
English
Publication
Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, 2014
ISBN
978-90-8994-095-7
Volume/pages
139 p.
UAntwerpen
Faculty/Department
Research group
[E?say:metaLocaldata.cgzprojectinf]
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 28.04.2014
Last edited 27.11.2014
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