Cross-cultural experiments on the effectiveness of advertising adaptation

Publication

Title				Cross-cultural experiments on the effectiveness of advertising adaptation

Author				Rajabi, Mahdi

Language				English

Publication				Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen , 2014

ISBN				978-90-8994-095-7

Volume/pages				139 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				Doctoral thesis

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

28.04.2014

Last edited

07.10.2022

To cite this reference