Title
Cross-cultural experiments on the effectiveness of advertising adaptation Cross-cultural experiments on the effectiveness of advertising adaptation
Author
Faculty/Department
Faculty of Applied Economics
Publication type
doctoralThesis
Publication
Antwerpen :Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, [*]
Subject
Economics
Volume/pages
139 p.,
ISBN
978-90-8994-095-7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle