Publication
Title
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
Author
Abstract
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2014
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
43:2(2014), p. 196-209
ISI
000334948400007
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 06.06.2014
Last edited 13.04.2018
To cite this reference