Title
Supporting frame for experience design in front-end methodology Supporting frame for experience design in front-end methodology
Author
Faculty/Department
Faculty of Design Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Engineering sciences. Technology
Source (book)
Proceedings Of the 6th International Conference on Service Sciences and Innovation (ICSSI), National Taiwan University of Science, June 4-6, 2014
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Abstract
Decades of technological advancement forces companies to differentiate themselves from others in a progressively competitive arena. At the same time, merely functional products are no longer satisfactory to an increasingly demanding audience. To tackle this shift in consumer behavior, a focus on experience design, integrated in the front-end of innovation of new product and service development processes, can offer a manageable approach. In this research, we clarify our perspective on experience design and present a case study approach of four experience driven design processes (XDDP) in design practice. Finally we identify twenty tools that support XDDP, with the conceptual framework of Roozenburg and Eekels (1995) as a reference point. Future research aims to build and test the conceptual framework and identified tools in design educational and organizational context. Keywords: experience design, product development, service design, front-end of innovation, conceptual framework
Handle