Title
Meat morals : relationship between meat consumption consumer attitudes towards human and animal welfare and moral behavior Meat morals : relationship between meat consumption consumer attitudes towards human and animal welfare and moral behavior
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Nottingham ,
Subject
Sociology
Pharmacology. Therapy
Mass communications
Source (journal)
Meat science / Danish Meat Research Institute. - Nottingham
Volume/pages
99(2015) , p. 68-74
ISSN
0309-1740
ISI
000345488100010
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
The aim of this work is to explore the relation between morality and diet choice by investigating how animal and human welfare attitudes and donation behaviors can predict a meat eating versus flexitarian versus vegetarian diet. The results of a survey study (N=299) show that animal health concerns (measured by the Animal Attitude Scale) can predict diet choice. Vegetarians are most concerned, while full-time meat eaters are least concerned, and the contrast between flexitarians and vegetarians is greater than the contrast between flexitarians and full-time meat eaters. With regards to human welfare (measured by the Moral Foundations Questionnaire), results show that attitudes towards human suffering set flexitarians apart from vegetarians and attitudes towards authority and respect distinguish between flexitarians and meat eaters. To conclude, results show that vegetarians donate more often to animal oriented charities than flexitarians and meat eaters, while no differences between the three diet groups occur for donations to human oriented charities.
Full text (open access)
https://repository.uantwerpen.be/docman/irua/6cad24/fc578da8.pdf
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