Title
Does media cross-ownership translate into cross-promotion? Analysing Flemish newspapers' coverage of affiliated and competing television stations Does media cross-ownership translate into cross-promotion? Analysing Flemish newspapers' coverage of affiliated and competing television stations
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
Basingstoke ,
Subject
Mass communications
Source (journal)
Journalism studies. - Basingstoke
Volume/pages
16(2015) :6 , p. 868-886
ISSN
1461-670X
ISI
000363288100007
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
Recent waves of cross-media concentration, in Flanders (Belgium) and elsewhere, reinvigorate concerns regarding the impact of ownership structures on media content and the way in which it is produced, including discussions about editorial autonomy. However, with a main focus on hard news, this debate pays little attention to corporate influence on soft news issues, such as media's cross-promotion of affiliated media outlets. The current study wishes to address this shortcoming by means of a diachronic quantitative content analysis of Flemish newspapers' coverage of television programmes. The article analyses whether media cross-ownership results in cross-promotion of press outlets' affiliated television stations. Results partly support the thesis that newspapers cover their affiliated television stations more frequently. Yet the article also explores alternative explanations, such as characteristics of newspapers, of target audiences and of the television programmes obtaining coverage (including broadcast frequency and genre). Hence the article points to the complexity of tackling cross-promotion and the importance of taking alternative elements into account.
E-info
https://repository.uantwerpen.be/docman/iruaauth/63d002/90c8a34470d.pdf
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