Publication
Title
The impact of social setting on the recall and recognition of in-game advertising
Author
Abstract
Language
English
Source (journal)
Computers in human behavior. - Elmsford, N.Y.
Publication
Elmsford, N.Y. : 2015
ISSN
0747-5632
Volume/pages
53(2015), p. 544-555
ISI
000361921100056
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 04.12.2014
Last edited 18.12.2018
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