Publication
Title
Does it pay off to introduce my partner? The role of stakeholder cocreation in consumers' willingness to pay
Author
Language
English
Source (book)
Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Busljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]
Source (series)
European Advertising Academy ; 5
Publication
Berlin : Springer, 2015
ISBN
978-3-658-08131-7
Volume/pages
p. 321-330
ISI
000380324900023
Full text (Publishers DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 09.12.2014
Last edited 06.05.2017
To cite this reference