Does it pay off to introduce my partner? The role of stakeholder cocreation in consumers' willingness to pay

Kazadi, Kande; Lievens, Annouk; Mahr, Dominik

doi:10.1007/978-3-658-08132-4_23

Title

Does it pay off to introduce my partner? The role of stakeholder cocreation in consumers' willingness to pay

Author

Kazadi, Kande

Lievens, Annouk

Mahr, Dominik

Language

English

Source (book)

Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Busljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]

Source (series)

European Advertising Academy ; 5

Publication

Berlin : Springer , 2015

ISBN

978-3-658-08131-7

DOI

10.1007/978-3-658-08132-4_23

Volume/pages

p. 321-330

ISI

000380324900023

Full text (Publisher's DOI)

https://doi.org/10.1007/978-3-658-08132-4_23

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				H1 Book chapter

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

09.12.2014

Last edited

09.10.2023

To cite this reference

https://hdl.handle.net/10067/1210680151162165141