Title
Does it pay off to introduce my partner? The role of stakeholder cocreation in consumers' willingness to pay Does it pay off to introduce my partner? The role of stakeholder cocreation in consumers' willingness to pay
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Berlin :Springer, [*]
Subject
Economics
Source (book)
Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Busljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]
Source (series)
European Advertising Academy ; 5
ISBN - Hoofdstuk
978-3-658-08131-7
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Handle