Publication
Title
Regulatory congruence effects in two-sided advertising The mediating role of processing fluency and processing depth
Author
Abstract
Language
English
Source (journal)
European journal of marketing. - London
Publication
London : 2014
ISSN
0309-0566
Volume/pages
48:7-8(2014), p. 1451-1465
ISI
000343343500014
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 10.12.2014
Last edited 23.09.2018
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