Absent husbands and whispering voices : a critical analysis of the representation of men in two popular Flemish women's magazines
Faculty of Social Sciences. Communication Sciences
Journal of gender studies. - Hull
, p. 3-17
This study examines the textual representation of men in two popular Flemish women's magazines, Het Rijk der Vrouw and Libelle. We compare Het Rijk der Vrouw of 1958 with its successor Libelle of 2008 through building on the tradition of critical discourse analysis. Our analysis of the names used to refer to men in the two magazines illustrates how the representation of men has changed during this period. In 2008, men were found in different roles than they were in 1958. This analysis is supplemented by an analysis of the processes through which men are represented in relation to women (readers). The key findings suggest that women's relationships with men, although different, are still integral to the ethos of these magazines. Although the importance of marriage has declined, the number of roles that men take on in women's lives has increased, and, most notably, the presence of a loving man in women's lives is still a central theme.