Publication
Title
Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Author
Abstract
Language
English
Source (journal)
Marketing letters. - Dordrecht
Publication
Dordrecht : 2016
ISSN
0923-0645
Volume/pages
27:3(2016), p. 461-471
ISI
000382004600005
Full text (Publisher's DOI)
Full text (open access)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 04.02.2015
Last edited 20.02.2018
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