Publication
Title
The impact of managerial responses to online reviews on consumers' perceived trust and attitude
Author
Purnawirawan, Nathalia
De Pelsmacker, Patrick
Dens, Nathalie
Language
English
Source (book)
Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Buljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]
Source (series)
European Advertising Academy ; 5
Publication
Berlin
:
Springer
,
2015
ISBN
978-3-658-08132-4
DOI
10.1007/978-3-658-08132-4_5
Volume/pages
p. 63-74
ISI
000380324900005
Full text (Publisher's DOI)
https://doi.org/10.1007/978-3-658-08132-4_5
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H1 Book chapter
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Web of Science
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Record
Identifier
Creation
04.02.2015
Last edited
09.10.2023
To cite this reference
https://hdl.handle.net/10067/1226770151162165141