Title
Is this for me? How consumers respond to personalized advertising on Facebook Is this for me? How consumers respond to personalized advertising on Facebook
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Sociology
Economics
Mass communications
Source (book)
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle