Title
The impact of homophily, tie strength and source credibility on consumer responses to eWOM messages on Facebook
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp, Antwerp
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle