Title
In-game advertising in multi-player online role playing games : the effects of customizationIn-game advertising in multi-player online role playing games : the effects of customization
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Social Sciences. Communication Sciences
Research group
Marketing
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Computer. Automation
Source (book)
Etmaal voor Communicatiewetenschap, 2-3 February 2015, University of Antwerp, Antwerp
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle