Title
Parasocial relationships with audiences favorite celebrities : the role of audience and celebrity characteristics in a representative Flemish sample Parasocial relationships with audiences favorite celebrities : the role of audience and celebrity characteristics in a representative Flemish sample
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
article
Publication
München ,
Subject
Mass communications
Source (journal)
Communications : the European journal of communication research. - München, 1976, currens
Volume/pages
40(2015) :1 , p. 43-65
ISSN
0341-2059
ISI
000351992400003
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
This article provides insight into one form of audience involvement with celebrities: parasocial relationships (PSR). To address several shortcomings in PSR research focus on TV, confusion between PSI (parasocial interaction) and PSR, use of student samples, neglect of socio-demographic variables a representative online survey was conducted with 1000 Flemish adults who indicated 382 celebrities as favorites. A new scale reveals that PSR contain two important elements: emotional connections and an analogy with social relationships. Confirming previous research, most favorite celebrities are male, and cultural proximity is especially important for older respondents. In one combined model, respondents and celebrities (socio-demographic) characteristics are included as potential PSR predictors. This model nuances previous research and reveals that people who are male, older, more lowly-educated, and interested in celebrity news have stronger PSR. Further, stronger PSR are found for local and religious, political, sports, and music celebrities than for film celebrities.
E-info
https://repository.uantwerpen.be/docman/iruaauth/92beb0/44ebd42d2cb.pdf
Full text (open access)
https://repository.uantwerpen.be/docman/irua/aa00ae/9551.pdf
E-info
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