Title
The persuasiveness of child-targeted endorsement strategies : a systematic review The persuasiveness of child-targeted endorsement strategies : a systematic review
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Publication type
bookPart
Publication
Newbury Park, Calif. , [*]
Subject
Mass communications
Source (book)
Communication yearbook / Cohen, Elisia L. [edit.]
ISBN - Hoofdstuk
978-1-138-85384-3
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle