Publication
Title
Audience reception of cross- and transmedia TV drama in the age of convergence
Author
Abstract
Using a mixed-method approach, with TV diaries, in-depth interviews, and focus groups, this study of the audience reception of cross-and transmedia extensions to TV drama finds that most people consume only marketing-driven cross-media extensions and are not looking for a strong engagement with a fictional storyworld through transmedia extensions. The lack of enthusiasm for cross- and transmedia extensions might be explained by the mismatch between the expected viewing motivations of the producers of TV drama and the viewing motivations of the people watching. The TV producers seek an audience looking for immersion in a multiplatform narrative story, but the audience is mainly interested in being entertained by TV episodes.
Language
English
Source (journal)
International journal of communication. - -
Publication
2014
ISSN
1932-8036
Volume/pages
8(2014), p. 2220-2239
ISI
000349151500005
Full text (open access)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 13.03.2015
Last edited 20.09.2017
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