Consumers' responses to brand placement in online and offline media

Publication

Title				Consumers' responses to brand placement in online and offline media

Author				Verhellen, Yann

Language				Dutch

Publication				Antwerpen : Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen , 2015

ISBN				978-90-8994-121-3

Volume/pages				163 p.

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				Doctoral thesis

Subject				Economics

Affiliation				Publications with a UAntwerp address

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Identifier

Creation

18.03.2015

Last edited

07.10.2022

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