Title
Consumers' responses to brand placement in online and offline media Consumers' responses to brand placement in online and offline media
Author
Faculty/Department
Faculty of Applied Economics
Publication type
doctoralThesis
Publication
Antwerpen :Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen, [*]
Subject
Economics
Volume/pages
163 p.,
ISBN
978-90-8994-121-3
Carrier
E
Target language
Dutch (dut)
Affiliation
University of Antwerp
Handle