Publication
Title
Consumers' responses to brand placement in online and offline media
Author
Verhellen, Yann
Language
Dutch
Publication
Antwerpen
:
Universiteit Antwerpen, Faculteit Toegepaste Economische Wetenschappen
,
2015
ISBN
978-90-8994-121-3
Volume/pages
163 p.
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
Doctoral thesis
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Record
Identifier
Creation
18.03.2015
Last edited
07.10.2022
To cite this reference
https://hdl.handle.net/10067/1238980151162165141