Publication
Title
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Author
Abstract
Language
English
Source (journal)
Journal of consumer policy. - Dordrecht
Publication
Dordrecht : 2014
ISSN
0168-7034
Volume/pages
37:2(2014), p. 235-255
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 20.03.2015
Last edited 22.11.2016
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