Title
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Attention and memory effects of advertising in an international context
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Author
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Language
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English
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Source (book)
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The handbook of international advertising research. - Malden, Mass., 2014
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Source (series)
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Handbooks in communication and media. - Chichester; 2014: 1
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Publication
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Malden, Mass.
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Wiley-Blackwell
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2014
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ISBN
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978-1-4443-3237-7
[hardback]
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Volume/pages
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p. 315-337
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Full text (publisher's version - intranet only)
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