Title
Attention and memory effects of advertising in an international context Attention and memory effects of advertising in an international context
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Malden, Mass. :Wiley-Blackwell, [*]
Subject
Economics
Source (book)
The handbook of international advertising research. - Malden, Mass., 2014
Source (series)
Handbooks in communication and media. - Chichester; 2014: 1
vabb
c:vabb:381374
ISBN
978-1-4443-3237-7
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
E-info
https://repository.uantwerpen.be/docman/iruaauth/3ce281/99d9621.pdf
Handle