Publication
Title
Attention and memory effects of advertising in an international context
Author
Language
English
Source (book)
The handbook of international advertising research. - Malden, Mass., 2014
Source (series)
Handbooks in communication and media. - Chichester; 2014: 1
Publication
Malden, Mass. : Wiley-Blackwell, 2014
Volume/pages
p. 315-337
Number
978-1-4443-3237-7 [hardback]
Full text (publishers version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 20.03.2015
Last edited 14.06.2016
To cite this reference