Title
Self-brand congruity and brand communication
Author
Faculty/Department
Faculty of Applied Economics
Publication type
bookPart
Publication
Hershey, Pa :IGI Global, [*]
Subject
Economics
Source (book)
Brand management in emerging markets : theories and practices / Wang, Cheng Lu. - Hershey, Pa, 2014
Source (series)
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Hershey, Pa; 2014: 1
ISBN
978-1-4666-6242-1
978-1-4666-6243-8
978-1-4666-6245-2
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Handle