Publication
Title
Self-brand congruity and brand communication
Author
Language
English
Source (book)
Brand management in emerging markets : theories and practices / Wang, Cheng Lu. - Hershey, Pa, 2014
Source (series)
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. - Hershey, Pa; 2014: 1
Publication
Hershey, Pa : IGI Global, 2014
ISBN
978-1-4666-6242-1 [hbk]
978-1-4666-6243-8 [ebook]
978-1-4666-6245-2 [pbk]
Volume/pages
p. 137-153
Full text (Publisher's DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
VABB-SHW
Record
Identification
Creation 20.03.2015
Last edited 20.06.2017
To cite this reference