Which advertising cues cause consumers to perceive brands as more global? A conjoint analysis

Publication

Title				Which advertising cues cause consumers to perceive brands as more global? A conjoint analysis

Author				De Meulenaer, Sarah Dens, Nathalie De Pelsmacker, Patrick

Language				English

Source (book)				Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands

Publication				2014

Volume/pages				p. 1-12

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

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30.03.2015

Last edited

07.10.2022

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