|
Title
|
|
|
|
The impact of an advertiser funded television program on consumers' brand attitudes : a longitudinal field study
| |
|
Author
|
|
|
|
| |
|
Language
|
|
|
|
English
| |
|
Source (book)
|
|
|
|
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
| |
|
Publication
|
|
|
|
2014
| |
|
Volume/pages
|
|
|
|
p. 1-9
| |
|