Publication
Title
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback
Author
Language
English
Source (book)
Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Busljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]
Source (series)
European Advertising Academy ; 5
Publication
Berlin : Springer, 2015
ISBN
978-3-658-08131-7
Volume/pages
p. 267-280
Full text (Publishers DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 30.03.2015
Last edited 22.11.2016
To cite this reference