Publication
Title
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback
Author
Moons, Ingrid
De Pelsmacker, Patrick
Language
English
Source (book)
Advances in advertising research (vol. 5) : extending the boundaries of advertising / Banks, Ivana Busljeta [edit.]; Pelsmacker, De, Patrick [edit.]; Okazaki, Shintaro [edit.]
Source (series)
European Advertising Academy ; 5
Publication
Berlin
:
Springer
,
2015
ISBN
978-3-658-08131-7
DOI
10.1007/978-3-658-08132-4_19
Volume/pages
p. 267-280
ISI
000380324900019
Full text (Publisher's DOI)
https://doi.org/10.1007/978-3-658-08132-4_19
UAntwerpen
Faculty/Department
Faculty of Business and Economics
Research group
Marketing
Publication type
H1 Book chapter
Subject
Economics
Affiliation
Publications with a UAntwerp address
External links
Web of Science
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Record
Identifier
Creation
30.03.2015
Last edited
09.10.2023
To cite this reference
https://hdl.handle.net/10067/1242100151162165141