Publication
Title
Do pleasant emotional ads make consumers like your brand more?
Author
Abstract
Language
English
Source (journal)
GfK marketing intelligence review
Publication
2014
ISSN
1865-5866
Volume/pages
6:1(2014), p. 41-45
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 30.03.2015
Last edited 22.11.2016
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