Publication
Title
How cross-media investments impact purchase intention through brand interest : a mixture-amount moderated mediation model
Author
Language
English
Source (book)
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
Publication
2014
Volume/pages
p. 1-12
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 31.03.2015
Last edited 01.04.2015
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