Title
How cross-media investments impact purchase intention through brand interest : a mixture-amount moderated mediation model How cross-media investments impact purchase intention through brand interest : a mixture-amount moderated mediation model
Author
Faculty/Department
Faculty of Applied Economics
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle