Title
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Branded electric cars : the role of evoked feelings and cognitions, parent brand fit, experiences and brand personality for early and late adopter segments
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Author
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Language
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English
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Source (book)
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Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
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Publication
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2014
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Volume/pages
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p. 1-16
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