Publication
Title
Branded electric cars : the role of evoked feelings and cognitions, parent brand fit, experiences and brand personality for early and late adopter segments
Author
Language
English
Source (book)
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
Publication
2014
Volume/pages
p. 1-16
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 31.03.2015
Last edited 01.04.2015
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