Title
Branded electric cars : the role of evoked feelings and cognitions, parent brand fit, experiences and brand personality for early and late adopter segmentsBranded electric cars : the role of evoked feelings and cognitions, parent brand fit, experiences and brand personality for early and late adopter segments
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Source (book)
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), 26-28 June 2014, Amsterdam, The Netherlands
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle