Title
In-game advertising in fantasy games : the role of thematic congruity In-game advertising in fantasy games : the role of thematic congruity
Author
Faculty/Department
Faculty of Applied Economics
Faculty of Social Sciences. Communication Sciences
Publication type
conferenceObject
Publication
[*]
Subject
Economics
Mass communications
Source (book)
The proceedings of the 2015 Conference of the American Academy of Advertising, March 26-29, 2015, Chicago, Illinois / Nelson, Michelle Renee [edit.]
ISBN - Hoofdstuk
978-0-931030-49-9
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle