Publication
Title
In-game advertising in fantasy games : the role of thematic congruity
Author
Language
English
Source (book)
The proceedings of the 2015 Conference of the American Academy of Advertising, March 26-29, 2015, Chicago, Illinois / Nelson, Michelle Renee [edit.]
Publication
2015
ISBN
978-0-931030-49-9
Volume/pages
p. 105-108
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 27.04.2015
Last edited 18.09.2015
To cite this reference