In-game advertising in fantasy games : the role of thematic congruity

Title				In-game advertising in fantasy games : the role of thematic congruity

Author				Verberckmoes, Shana Poels, Karolien De Pelsmacker, Patrick Dens, Nathalie Herrewijn, Laura

Language				English

Source (book)				The proceedings of the 2015 Conference of the American Academy of Advertising, March 26-29, 2015, Chicago, Illinois / Nelson, Michelle Renee [edit.]

Publication				2015

ISBN				978-0-931030-49-9

Volume/pages				p. 105-108

Faculty/Department				Faculty of Business and Economics Faculty of Social Sciences. Communication Sciences

Research group				Marketing Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type				P3 Proceeding

Subject				Economics Mass communications

Affiliation				Publications with a UAntwerp address

Identifier

Creation

27.04.2015

Last edited

07.10.2022

To cite this reference