Value co-creation in online healthcare communities : the self- and other-focus in online postings

Publication

Title				Value co-creation in online healthcare communities : the self- and other-focus in online postings

Author				Van Oerle, Sarah Lievens, Annouk Mahr, Dominik

Language				English

Source (book)				Proceedings of the 43rd European Marketing Academy Annual Conference, EMAC 2014 : Paradigm Shifts & Interactions, 3-6 June 2014, University of Valencia, Valencia, Spain

Publication				European Marketing Academy , 2014

ISBN				978-84-697-0220-8

Volume/pages				p. 1-7

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing
Publication type				P3 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

Record

Identifier

Creation

29.04.2015

Last edited

07.10.2022

To cite this reference