Title
Should I introduce my partner? Exploring the effects of stakeholder cocreation on consumers' new product valuationsShould I introduce my partner? Exploring the effects of stakeholder cocreation on consumers' new product valuations
Author
Faculty/Department
Faculty of Applied Economics
Research group
Marketing
Publication type
conferenceObject
Publication
European Marketing Academy, [*]
Subject
Economics
Source (book)
Proceedings of the 43rd European Marketing Academy Annual Conference, EMAC 2014 : Paradigm Shifts & Interactions, 3-6 June 2014, University of Valencia, Valencia, Spain
ISBN - Hoofdstuk
978-84-697-0220-8
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle