Should I introduce my partner? Exploring the effects of stakeholder cocreation on consumers' new product valuations

Publication

Title				Should I introduce my partner? Exploring the effects of stakeholder cocreation on consumers' new product valuations

Author				Kazadi, Kande Lievens, Annouk Mahr, Dominik

Language				English

Source (book)				Proceedings of the 43rd European Marketing Academy Annual Conference, EMAC 2014 : Paradigm Shifts & Interactions, 3-6 June 2014, University of Valencia, Valencia, Spain

Publication				European Marketing Academy , 2014

ISBN				978-84-697-0220-8

Volume/pages				p. 1-7

UAntwerpen

Faculty/Department				Faculty of Business and Economics

Research group				Marketing

Publication type				P1 Proceeding

Subject				Economics

Affiliation				Publications with a UAntwerp address

External links

VABB-SHW

Record

Identifier

Creation

29.04.2015

Last edited

20.09.2024

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