Publication
Title
Should I introduce my partner? Exploring the effects of stakeholder cocreation on consumers' new product valuations
Author
Language
English
Source (book)
Proceedings of the 43rd European Marketing Academy Annual Conference, EMAC 2014 : Paradigm Shifts & Interactions, 3-6 June 2014, University of Valencia, Valencia, Spain
Publication
European Marketing Academy, 2014
ISBN
978-84-697-0220-8
Volume/pages
p. 1-7
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Record
Identification
Creation 29.04.2015
Last edited 30.04.2015
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