Title
The effectiveness of in-game advertising : the role of ad format, game context and player involvementThe effectiveness of in-game advertising : the role of ad format, game context and player involvement
Author
Faculty/Department
Faculty of Social Sciences. Communication Sciences
Research group
Media, ICT and interpersonal relations in Organisations and Society (MIOS)
Publication type
doctoralThesis
Publication
Antwerpen :Universiteit Antwerpen, Faculteit Politieke en Sociale Wetenschappen, Departement Communicatiewetenschappen, [*]
Subject
Mass communications
Volume/pages
221 p.
1
Carrier
E
Target language
English (eng)
Affiliation
University of Antwerp
Handle