Title
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
Author
Faculty/Department
Faculty of Applied Economics
Publication type
article
Publication
Clemson, S.C. ,
Subject
Economics
Mass communications
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Volume/pages
44(2015) :2 , p. 114-125
ISSN
0091-3367
ISI
000354316700004
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
In a sample of Belgian and Irish participants, we examine the impact of individual differences in uncertainty avoidance, anxiety, and chance belief on the processing of health risk messages. We test a model based on the extended parallel processing model (EPPM) using multigroup comparisons in structural equation modeling (SEM). Groups differing in chance belief process health risk messages in a similar way. Perceived efficacy determines message outcomes more strongly for low-anxiety and low-uncertainty-avoidance groups. Perceived threat has a stronger impact on fear for high-anxiety individuals, while it has a stronger impact on message acceptance for low-anxiety individuals.
E-info
https://repository.uantwerpen.be/docman/iruaauth/020db3/e500e9c381f.pdf
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