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Title
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
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Author
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Abstract
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| In a sample of Belgian and Irish participants, we examine the impact of individual differences in uncertainty avoidance, anxiety, and chance belief on the processing of health risk messages. We test a model based on the extended parallel processing model (EPPM) using multigroup comparisons in structural equation modeling (SEM). Groups differing in chance belief process health risk messages in a similar way. Perceived efficacy determines message outcomes more strongly for low-anxiety and low-uncertainty-avoidance groups. Perceived threat has a stronger impact on fear for high-anxiety individuals, while it has a stronger impact on message acceptance for low-anxiety individuals. |
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Language
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English
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Source (journal)
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The journal of advertising. - Clemson, S.C., 1972, currens
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Publication
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Clemson, S.C.
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2015
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ISSN
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0091-3367
[print]
1557-7805
[online]
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DOI
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10.1080/00913367.2015.1018465
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Volume/pages
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44
:2
(2015)
, p. 114-125
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ISI
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000354316700004
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Full text (Publisher's DOI)
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Full text (open access)
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Full text (publisher's version - intranet only)
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