Publication
Title
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
Author
Abstract
In a sample of Belgian and Irish participants, we examine the impact of individual differences in uncertainty avoidance, anxiety, and chance belief on the processing of health risk messages. We test a model based on the extended parallel processing model (EPPM) using multigroup comparisons in structural equation modeling (SEM). Groups differing in chance belief process health risk messages in a similar way. Perceived efficacy determines message outcomes more strongly for low-anxiety and low-uncertainty-avoidance groups. Perceived threat has a stronger impact on fear for high-anxiety individuals, while it has a stronger impact on message acceptance for low-anxiety individuals.
The author-created version that incorporates referee comments and is the accepted for publication version Available from 01.01.2018
Language
English
Source (journal)
The journal of advertising. - Clemson, S.C., 1972, currens
Publication
Clemson, S.C. : 2015
ISSN
0091-3367 [print]
1557-7805 [online]
Volume/pages
44:2(2015), p. 114-125
ISI
000354316700004
Full text (Publisher's DOI)
Full text (publisher's version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 08.05.2015
Last edited 16.07.2017
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