Title
Targeting urbanites : Nairobi-bred audio-visual narratives in ShengTargeting urbanites : Nairobi-bred audio-visual narratives in Sheng
Author
Faculty/Department
Faculty of Applied Economics
Research group
Management
Publication type
article
Publication
Subject
Sociology
Mass communications
Source (journal)
Journal of African media studies. - -
Volume/pages
7(2015):1, p. 37-49
ISSN
2040-199X
ISI
000352267300004
Carrier
E
Target language
English (eng)
Full text (Publishers DOI)
Affiliation
University of Antwerp
Abstract
In this article I analyse three cases of media production in Nairobi that target teenage and young adult audiences in the Sheng language. Despite large differences in terms of scale, style, financial strength and audience reach, my cases have a number of common characteristics, traits which I theorize by using elements of subcultural theory. The cases also show how the role and position of Sheng, an urban vernacular closely associated with youth and city life, is changing.
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