Publication
Title
Targeting urbanites : Nairobi-bred audio-visual narratives in Sheng
Author
Abstract
In this article I analyse three cases of media production in Nairobi that target teenage and young adult audiences in the Sheng language. Despite large differences in terms of scale, style, financial strength and audience reach, my cases have a number of common characteristics, traits which I theorize by using elements of subcultural theory. The cases also show how the role and position of Sheng, an urban vernacular closely associated with youth and city life, is changing.
Language
English
Source (journal)
Journal of African media studies. - -
Publication
2015
ISSN
2040-199X
Volume/pages
7:1(2015), p. 37-49
ISI
000352267300004
Full text (Publishers DOI)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 12.05.2015
Last edited 28.04.2017
To cite this reference