Publication
Title
Trust and willingness to pay for nanotechnology food
Author
Abstract
We analyze the role of trust in the evaluation of a new food technology, namely nanotechnology. A literature review in the social and economic sciences reveals that many different trust concepts are available. The economics literature suggests that trust can lead to lower efforts of self-protecting behavior. Translating this concept into the framework of willingness to pay (WTP) for food products allows for the derivation of hypotheses on the workings of trust. We show that WTP for new food characteristics increases with trust also when new information about the technology is revealed. The results are confirmed with online survey data for Canada and Germany and experimental data in Germany. (C) 2014 Elsevier Ltd. All rights reserved.
Language
English
Source (journal)
Food policy: economics, planning and politics of food agriculture. - London
Publication
London : 2015
ISSN
0306-9192
Volume/pages
52(2015), p. 75-83
ISI
000353737300009
Full text (Publishers DOI)
Full text (publishers version - intranet only)
UAntwerpen
Faculty/Department
Research group
Publication type
Subject
Affiliation
Publications with a UAntwerp address
External links
Web of Science
Record
Identification
Creation 11.06.2015
Last edited 11.05.2017
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